This is the age of technology and the most advance and once imaginary concepts have now been given real shape due to much research and development in the field. Many giant mobile manufacturers are performing the leading roles in invents of the latest mobile tools. These tools are then marketed to customers to boost sales and therefore, the competition has also risen due to many market players appearing in the run to attract the attention of more customers. Here we will discuss Google and Motorola’s Project Ara. The concept is new and enough to grab the eye-look of millions of customers all around the world. This project may also be called a Modular mobiles project.
The Project Ara or the Modular mobile is consist of keypads, batteries, screen, casing and much more alike in various shapes and color. The color combinations have been made so nice that it will be the eye-touching gadget matching to your every favorite suiting in the party and office. The main theme behind introducing this idea is to let the customer know the price of each device in a smart mobile phone and most importantly, an innovative way to produce interest among customers in mobile hardware use. We are calling it modular because the term is widely used in describing components that are joined together to make some structure.
A clear majority around the globe do not have access to smartphones due to financial resource restrictions or a lack of research in technology in their respected countries. Thus, the project Ara is here to create demand among such population for the Smartphone at a very affordable price. Google and Motorola have decided to launch the first smart kit in the first quarter of the year 2015. However, Motorola had already publicly announced this project in the last months of 2013 and also had launched a public campaign in various states in the USA under the project slogan “MAKEwith MOTO”. The campaign was launched to produce awareness among people for this technology kit.
The Ara frames are available in three different sizes like Mini (45 x 118 x 9.7 mm), Medium (68 x 141 x 9.7 mm) and Large (91 x 164 x 9.7 mm), respectively. The Mini kit has been made for Nokia 3310 model and medium for LG Nexus and the company is expected to launch the third for the Samsung Galaxy Note 3, which will be available soon in the markets. You need to first select a smartphone and then the components. Most of the users go for the camera and video results and the concept of selfie has boosted this concept among youth nowadays. However, the speakers with high volume would be another interesting choice behind the making of this project. Wait for the first quarter of 2015 and hope for release of this interesting modular smartphone.
